In today’s competitive real estate market, it is more than ever necessary to get noticed; to build a brand that sets you apart as the knowledgeable local expert.

It isn’t an easy thing to do, and it may cost you some money – but it’s a clear path to taking your business to the next, more profitable, level. Let’s explore five strategies for establishing a memorable brand:

1. Establish a visual identity – Consistent and engaging messages and design applied across a variety of media helps to draw eyes and clients. Choose a logo, a color scheme, a tagline, or slogan to anchor your website¸ your business card, your email messages, and marketing pieces.
2. Beef up your online presence – Your brand begins with your website. Be sure its optimized for search, contains good industry content, and easily connects users to you. Drive business with informational social media posts several times a day that engage and invite prospects. Cross-postinformational videos across several platforms, such as YouTube, Facebook, and Instagram. If you haven’t done so already, start blogging, which can help you build expertise as you communicate directly with existing clients as well as prospects.
3. Maximize client feedback – Asking every client for comments and recommendations is a given for most agents. Be sure the best of those brief but glowing comments appears not just on your website, but in every marketing piece or paid ad you create.
4. Establish a niche – Be a big fish in a small pond. Selling yourself as an expert in a particular niche can help you target your audience. If you excel with first-time buyers, relocation, seniors, or another space, use it to your advantage.
5. Use tangible promotional materials (only when necessary) – Our world is chock-full of digital reach-outs, which is why tangible flyers, calendars, and other promotional materials are noticed and often retained. Passed out freely at open houses and events, they are a great way to catch buyer prospects mid-search and help them remember your name.
   

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This material is meant for general illustration and/or informational purposes only. Although the information has been gathered from sources believed to be reliable, no representation is made as to its accuracy. This material is not intended to be construed as legal, tax or investment advice. You are encouraged to consult your legal, tax or investment professional for specific advice.  

Bobbi is not an employee of Anywhere Integrated Services or affiliated with its title companies.